8 October 2024
Liquid Gold: Exploring Commercial Opportunities for Business Archives
By Naomi Korn, CEO and Founder
As a sponsor of the Business Archive Council (BAC) and Business Archives Council (Scotland) Liquid Gold Conference taking place on 7th November 2024, I was thrilled to present a short webinar to members as part of their Liquid Gold pre-conference activities.
Focussing on archival assets, I discussed how the creative industries generate approximately £24 billion pounds worth of value to the UK economy. A substantial component of this will be the identification, management and optimisation of associated Intellectual Property (IP), such as copyright and trade marks. As a major player in the UK’s creative industries, there are important commercial opportunities for business archives to explore in terms of how they might leverage their IP particularly through commercial licensing. However, the development and implementation of a commercial licensing strategy is not a magic bullet and will involve careful planning and investment.
My presentation focussed on the concept of the building blocks required for developing a successful commercial licensing strategy, examining the dimensions that need to be explored as part of the planning process to ensure the greatest likely return on investment. I concluded with the following key points stressing the wealth of assets with commercial potential in business archives:
Naomi Korn Associates has three intermediate courses focusing on licensing which help participants increase their understanding of how types of licensing can be utilised to their advantage:
- Creative Commons Licensing (5 November 2024, 9:30am-1pm, 3 CPD Points from CPD UK). This course explains the implications of each type of Creative Commons licence and explores both the advantages and the risks associated with their use. Also running on 5 March and 31 July 2025.
- Copyright Licensing (15 November 2024, 9:30am-1pm, 3 CPD Points from CPD UK). This detailed course provides a solid grounding in how licences are intrinsic to the use and the protection of copyright works. Also running on 26 February and 18 September 2025.
- Commercial Licensing (8 October 2024, 1pm-4:30pm, 3 CPD Points from CPD UK). This course uses case studies, scenarios and discussions to enable you to navigate the steps required to develop the commercial potential of your assets. If you’d like to attend to today’s afternoon course (on date of publishing), please contact our Training Manager at info@naomikorn.com. Also running on 7 May 2025 and 23 October 2025.
Each of our intermediate courses can be taken as an individual course or as part of our Intermediate Certificate (available in Copyright and in Data Protection). Book any of our courses via our Online Training page or contact our Training Manager at info@naomikorn.com.