TRAINING

Lawful Digital Marketing and Consent

Confidently navigate the rules for compliant digital marketing.

Duration

Half day

Format

Online

Level

Intermediate

CPD Points

3

Price

£195 + VAT

Course Overview

This CPD-accredited, half-day course explains the regulatory framework for lawful electronic marketing, helping you understand when consent is required and how to demonstrate compliance.

Through accessible explanations, real-life examples, and case studies, you’ll explore the interplay between the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR, with insights into upcoming changes from the Data Protection and Digital Information Bill.

By the end of the session, you’ll be equipped to send lawful marketing communications, manage consent effectively, and respect individuals’ marketing rights.

2026 Dates:

  • 5 March (9:30am-1pm)
  • 7 July (9:30am-1pm)
  • 17 November (9:30am-1pm)

Further dates potentially available by request – contact us now!

Learning Objectives

By the end of this course, you will be able to:

Understand the legal landscape
  • List the UK legislation governing electronic marketing compliance.
  • Explain the relationship between PECR and UK GDPR in marketing contexts.
  • Understand upcoming changes from the Data Protection and Digital Information Bill.
  • Identify when consent is required for lawful electronic marketing.
  • Differentiate between service messages and direct marketing.
  • Explain when and how consent is relevant, including for cookies.
  • Collect and manage consent in a way that demonstrates compliance.
  • Explain and act on individuals’ rights in relation to electronic marketing.

Participant Feedback

“[The] training [was] incredible and super engaging.”

Anonymous Course Participant, 2025

Who Should Attend

This course is ideal for:

  • Marketing and communications professionals
  • Compliance and legal teams
  • Data protection officers and leads
  • Anyone responsible for managing marketing databases or campaigns

What’s Included

What You'll Leave With

You’ll leave this course with a clear understanding of how to conduct compliant electronic marketing, confidently manage consent, and stay ahead of regulatory changes affecting your digital campaigns.

Course Overview Video

Explore Learning Pathways

Intermediate Certifications

Intermediate courses are for participants with a solid understanding of the topic, offering a deeper dive into specific areas through practical exercises, examples, and case studies.

Advanced Certifications

Advanced courses are designed for participants who want to build on their existing knowledge and gain a deeper understanding of how to implement and manage complex requirements effectively.

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Find out more

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