By Naomi Korn, CEO and Founder
The October 2024 Budget has already been publicised as “painful” and almost certainly the tightening of public purse strings will have impact on cultural heritage organisations. Subsequently it is increasingly crucial for those working across the Cultural and Creative Industries to consider how we can make our assets work better for us and find more ways to be efficient in what we do.
The appropriate management of copyright is an important dimension of business planning for Cultural and Creative Industries. Opportunities to explore include the commercial licensing of images, brand and emergence of new product ranges as part of structured business models. The development of considered IP contractual clauses will lay the foundations to reduce the risk of haemorrhaging potential IP (Intellectual Property) rights in newly commissioned works, whilst providing high standards in ethical business practices, including fair treatment of suppliers.
In response to the both the potential that the Cultural and Creative Industries offer and to shore up gaps in best practices, we have developed a comprehensive practical skills-based training programme. This includes:
Each course is delivered by our expert trainers who bring real-world experience and insights to the virtual classroom. Our courses can be booked individually or as a learning bundle (where you’ll receive a discount), leading to full Copyright or Data Protection certification.
Copyright management is a long journey that requires organisational commitment – however it’s never too late to explore how you can sweat your assets and make more from your copyright and other IP rights.